He deeply admired Pillsbury but in recent years had grown troubled by pictures of obese children suffering from diabetes and the earliest signs of hypertension and heart disease.
![tasty planet back for seconds jack tasty planet back for seconds jack](http://dingogames.com/graphics/mac32.gif)
They want to maintain their aloofness and autonomy.”Ī chemist by training with a doctoral degree in food science, Behnke became Pillsbury’s chief technical officer in 1979 and was instrumental in creating a long line of hit products, including microwaveable popcorn. “C.E.O.’s in the food industry are typically not technical guys, and they’re uncomfortable going to meetings where technical people talk in technical terms about technical things,” Behnke said. “People were starting to talk about sugar taxes, and there was a lot of pressure on food companies.” Getting the company chiefs in the same room to talk about anything, much less a sensitive issue like this, was a tricky business, so Behnke and his fellow organizers had scripted the meeting carefully, honing the message to its barest essentials. “We were very concerned, and rightfully so, that obesity was becoming a major issue,” Behnke recalled. He was anxious but also hopeful about the plan that he and a few other food-company executives had devised to engage the C.E.O.’s on America’s growing weight problem. James Behnke, a 55-year-old executive at Pillsbury, greeted the men as they arrived.
![tasty planet back for seconds jack tasty planet back for seconds jack](http://www.dingogames.com/graphics/tastyplanettitlethumb.jpg)
Their stature was defined by their skill in fighting one another for what they called “stomach share” - the amount of digestive space that any one company’s brand can grab from the competition. While the atmosphere was cordial, the men assembled were hardly friends.
#Tasty planet back for seconds jack how to
On the agenda was one item: the emerging obesity epidemic and how to deal with it. Rivals any other day, the C.E.O.’s and company presidents had come together for a rare, private meeting. Nestlé was in attendance, as were Kraft and Nabisco, General Mills and Procter & Gamble, Coca-Cola and Mars. On the evening of April 8, 1999, a long line of Town Cars and taxis pulled up to the Minneapolis headquarters of Pillsbury and discharged 11 men who controlled America’s largest food companies.